Highly effective,
results-oriented leader
Brent Inscoe | Washington, DC
Senior Communications, Marketing, and Branding Executive
Dedicated to building and leading teams that are able to develop, implement, and manage projects within time and budget constraints. Extensive management experience including marketing, design, fundraising, content, and post-event nurturing. Skilled at process review and contract negotiation with strong knowledge of layout, design, and print production.
Primary areas of experience:
Advertising
Branding and Identity
Communications
Community Engagement
Digital Marketing
Leadership and Development
Management
Partnerships and Sponsorships
Social Media Marketing
More than 25 years experience in communications, marketing, and sales leadership roles
- Professional Experience -
AccelerEd
Bethesda, MD
2019 - 2024
Associate Vice President, Strategic Communications, 2022 - 2024
Senior Strategic Marketing and Communications Lead, 2019 - 2022
AccelerEd delivers EdTech solutions and services that enable higher education institutions to leverage technology more efficiently, freeing educators to focus on student outcomes.
5+ years reinforcing the value and client impact that AccelerEd seeks to deliver through key messaging and market positioning of the company’s service offerings. Provided strategic vision and leadership for AccelerEd’s marketing and corporate communications across all content channels, upholding strong product and IT channel communications.
- Served as AccelerEd’s brand manager, ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content, including online, social media, email, mobile, video, print, and events.
- Built a digital marketing roadmap to coordinate efforts across different marketing channels.
- Served as a member of the senior leadership team, providing communications expertise and guidance across company initiatives.
- Partnered with Human Resources to improve culture and create a collaborative and engaging hybrid workplace model.
- Managed relationships with internal and external creative partners and consultants to lead projects in a variety of areas including video, advertising, print publications, photography, email campaigns, website content and design, advertising, landing pages, trade shows, events and more.
American Public University System
Manassas, VA
2006 - 2018
Associate Vice President, Brand Engagement Marketing, 2015 - 2018
Director of Marketing Communications, 2011 - 2015
Senior Marketing Manager, 2006 - 2011
APUS is a leading online university system and the largest provider of higher education to the U.S. military.
12+ years of experience building and leading brand and communication efforts for higher education. Managed $10 million in channel resources including print collateral, print advertising, radio, television, broadcast, social media video, and community engagement programs. Provided strategic direction for broad-reaching initiatives that supported growth goals and long-term brand development. Key responsibilities:
- Identified market opportunities and estimated ROI; collected and analyzed data to evaluate existing and potential products, programs, campaigns, and market segments.
- Developed University Ambassador program from the ground up and oversaw continued success of the program as it became a cornerstone in our marketing efforts. The program connected us to our strongest brand loyalists and enabled us to leverage more than 500 outstanding students, graduates, faculty, and staff to achieve broad-reaching brand reputation building, testimonials, referrals, and support for social media and public relations activities.
- Bolstered the American Military University and American Public University brand stories through identification and implementation of strategies for positively impacting the brand reputation of both universities—effectively integrating social media and public relations to spotlight student outcomes in video, print, and other media.
- Managed lead generation initiatives ranging from direct marketing campaigns to event sponsorship and brand awareness and engagement programs.
- Built community events program to increase targeted brand engagement and loyalty.
- Managed marketing communications, community engagement, and video production staff. Steered significant vendor-partner relationships in the areas of print, fulfillment, video, photography, and broadcast media.
United States Chamber of Commerce
Washington, DC
1998 - 2006
Director, Small Business Marketing Communications, 2005 - 2006
Manager, Chamber Services, 2003 - 2005
Director of Communications, Environment, Technology, & Regulatory Affairs, 2000 - 2003
Staff Director, Environment, Technology, & Regulatory Affairs, 1998 - 2000
Member Services Manager, Eastern Membership Center, 1998
The U.S. Chamber is the world's largest business federation representing more than 3 million businesses.
Nearly a decade of experience directing communications and policy initiatives with responsibility for message and brand development. Built reputation in small business marketing and engagement with extensive magazine and event experience, including more than 60 events ranging from 20 to 400 attendees. Conducted interviews, wrote, edited, and designed for the monthly member publication. Key accomplishments and responsibilities included:
- Conceived of and built the National Small Business Award and Blue Ribbon small business designation for America’s leading entrepreneurs.
- Managed the activities of four policy committees and corporate events, including the biannual Small Business Summit and the National Energy Symposium.
- Updated, organized, and managed internal communications and intranet site.
- Directed 10+ procurement staff and contract employees. Streamlined processes, implemented online systems, and increased overall service levels.
- Renegotiated contracts for enterprise-wide subscriptions and services, resulting in savings of 10 to 25 percent.
- Recruited, trained, managed, and motivated 10-member policy team focused on environment, energy, food policy, technology, and regulatory affairs.
- Wrote and designed marketing pieces to raise visibility and revenue, including National Energy Alliance brochure that, in two months, increased alliance membership by 240 percent and revenue by 27 percent.
Microstrategy
Vienna, VA
1996 - 1998
Central Region Coordinator, Business Development, 1997 - 1998
Inside Sales Associate, 1996 - 1997
MicroStrategy is a leading provider of decision-making enterprise software solutions.
- Penetrated key accounts, prospected for new leads, and handled the software/product evaluation process.
- Completed proposals and responded to Requests for Proposals (RFPs) and Requests for Information (RFIs).
Radley Acura
Sales and Leasing Consultant
1996
Bailey's Crossroads, VA
Radley Automotive Group is a family-owned and operated dealership with 5 DC-area locations.
Top sales performer during tenure at Radley Acura: grossing 42 percent more than average sales.
Ruder•FinN
Executive Trainee
1994
New York, NY
Ruder•Finn is a leading full-service PR firm co-headquartered in the U.S. and China.
Worked on product launch of Aleve for Proctor & Gamble. Developed media packages, wrote pitch letters and press releases, and organized special events.
Strong liberal arts education with an emphasis in business and financial policy
- Education and Honors -
University of North Carolina at Chapel Hill, Chapel Hill, NC
Bachelor of Arts: Political Science and Public Policy Analysis (double major), 1996
Concentration: Business Administration and Financial Policy
- Morehead Award (full academic scholarship based on scholastic achievement, moral force of character, capacity to lead and motivate fellow students, and physical vigor)
- NC Fellows Program (selective 4-year leadership development program)
- Designation of a day in my home in my hometown as recognition of impact and achievement.
Hands-on design experience
A tactile background in design and editing enables better management and understanding of the technical design process, timing, and limitations.
- Skills and Development -
Proficient in the following on Mac and PC platforms:
Productivity: Microsoft Office (Excel, Word, Outlook, PowerPoint, Acrobat, Access) and Scopus CRM.
Design/Web: Adobe Creative Suite (PhotoShop, Illustrator, and InDesign), QuarkXpress, PageMaker, and HTML.